Brand stories

Every famous brand has an origin story: an iconic product, new market opportunity, relentless ambition or maybe just an idea that spreads like wildfire. Brand Stories goes back to the beginning of the adventure and shows you the incredible journey that turned these brands into household names.

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Season 1

5 episodes
Repetto
Repetto

Born from ballet slippers hand-stitched by Rose Repetto for her son, this iconic brand is synonymous with French elegance. With famous fans such as Brigitte Bardot and Serge Gainsbourg, Repetto took dance off the stage and onto the street. From a small counter on Rue de la Paix to 85 boutiques around the world, this is the story of Repetto.

S1 • 1 • 18mn
Perrier
Perrier

Perrier isn’t just sparkling water: it's become a state of mind. It all began with an enterprising Englishman who had a flair for marketing. Since then, Perrier has overcome a scandal, gained a reputation for advertising genius, attracted some of the biggest names in design – and reinvented itself to survive the ages.

S1 • 2 • 17mn
The Body Shop
The Body Shop

From its beginnings in Brighton to its takeover by L'Oréal, The Body Shop has stayed true to the mantra of its founder, the late Anita Roddick: profits with principles. Through its activist campaigns, commitment to fair trade and creation of its own Community Trade mark, The Body Shop made waves throughout the cosmetics industry.

S1 • 3 • 18mn
K-Way
K-Way

K-Way was born from a mad idea: a folded pac-a-mac you can wear around your waist like a belt bag. Since then, the brand has attained such a cult status that it is even in the dictionary. From its humble roots to its stint in high fashion with Marc Jacobs, K-Way has continually reinvented itself, proving impervious to the passage of time.

S1 • 4 • 20mn
Vuarnet
Vuarnet

What do Miles Davis, Alain Delon, Mick Jagger and James Bond have in common? They all wore Vuarnet. This iconic French eyewear brand was a trailblazer in sport marketing, using authentic storytelling to make its mark. And with strict adherence to quality, it has survived the ages with its strong commitment to environmental awareness.

S1 • 5 • 18mn
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