Brand stories

K-Way

K-Way was born from a mad idea: a folded pac-a-mac you can wear around your waist like a belt bag. Since then, the brand has attained such a cult status that it is even in the dictionary. From its humble roots to its stint in high fashion with Marc Jacobs, K-Way has continually reinvented itself, proving impervious to the passage of time.

Season 1 • Episode 4 • 20 mn

Branding and Creativity
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Fashion & beauty
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