K-Way was born from a mad idea: a folded pac-a-mac you can wear around your waist like a belt bag. Since then, the brand has attained such a cult status that it is even in the dictionary. From its humble roots to its stint in high fashion with Marc Jacobs, K-Way has continually reinvented itself, proving impervious to the passage of time.
Season 1 • Episode 4 • 20 mn
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Every famous brand has an origin story: an iconic product, new market opportunity, relentless ambition or maybe just an idea that spreads like wildfire. Brand Stories goes back to the beginning of the adventure and shows you the incredible journey that turned these brands into household names.Extra • Trailer • 1 mn