Brand stories

Perrier

Perrier isn’t just sparkling water: it's become a state of mind. It all began with an enterprising Englishman who had a flair for marketing. Since then, Perrier has overcome a scandal, gained a reputation for advertising genius, attracted some of the biggest names in design – and reinvented itself to survive the ages.

Season 1 • Episode 2 • 17 mn

Branding and Creativity
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Fashion & beauty
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