Brand stories

The Body Shop

From its beginnings in Brighton to its takeover by L'Oréal, The Body Shop has stayed true to the mantra of its founder, the late Anita Roddick: profits with principles. Through its activist campaigns, commitment to fair trade and creation of its own Community Trade mark, The Body Shop made waves throughout the cosmetics industry.

Season 1 • Episode 3 • 18 mn

Branding and Creativity
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Fashion & beauty
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