The Body Shop
From its beginnings in Brighton to its takeover by L'Oréal, The Body Shop has stayed true to the mantra of its founder, the late Anita Roddick: profits with principles. Through its activist campaigns, commitment to fair trade and creation of its own Community Trade mark, The Body Shop made waves throughout the cosmetics industry.
Season 1 • Episode 3 • 18 mn
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K-Way
K-Way was born from a mad idea: a folded pac-a-mac you can wear around your waist like a belt bag. Since then, the brand has attained such a cult status that it is even in the dictionary. From its humble roots to its stint in high fashion with Marc Jacobs, K-Way has continually reinvented itself, proving impervious to the passage of time.
S1 • 4 • 20mn
Vuarnet
What do Miles Davis, Alain Delon, Mick Jagger and James Bond have in common? They all wore Vuarnet. This iconic French eyewear brand was a trailblazer in sport marketing, using authentic storytelling to make its mark. And with strict adherence to quality, it has survived the ages with its strong commitment to environmental awareness.
S1 • 5 • 18mn
Lexon
Lexon turns everyday objects into affordable works of art. Collaborating with some of the top names in design, this iconic French brand has graced the cover of Time magazine and made it into MoMA’s permanent collections. While they are now an integral part of contemporary pop culture, they’ve also stayed relevant in today’s digital era.
S1 • 6 • 22mn