What do Miles Davis, Alain Delon, Mick Jagger and James Bond have in common? They all wore Vuarnet. This iconic French eyewear brand was a trailblazer in sport marketing, using authentic storytelling to make its mark. And with strict adherence to quality, it has survived the ages with its strong commitment to environmental awareness.
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Every famous brand has an origin story: an iconic product, new market opportunity, relentless ambition or maybe just an idea that spreads like wildfire. Brand Stories goes back to the beginning of the adventure and shows you the incredible journey that turned these brands into household names.Extra • Trailer • 1 mn