A f***ing good idea

A Fucking Good Idea delves into innovative thinking, where a series of thoughts turns into a creative, advertising or entrepreneurial concept. With the help of some progressive thinkers, we’ll try to solve the mystery of what makes an idea good. How does a flash of inspiration become a genius idea, a project and a success?

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Season 1

8 episodes
Selling with humor [FR ONLY]
Selling with humor [FR ONLY]

“You were ugly too in the 90s.” The bold idea of advertising agency Rosapark, this offbeat slogan aimed to confront Škoda's image problem head-on. In this episode, Gilles Fichteberg takes you behind the scenes to discuss how he came up with a concept that plays for laughs and reflect on his life as a creative who never seems short of wild ideas.

S1 • 1 • 41mn
 Launch a restaurant without chef [FR ONLY]
Launch a restaurant without chef [FR ONLY]

In recent years, cooking shows have flooded our TV screens, while famous chefs have become Instagram sensations in their own right. Yet, in 2015, the team at Fulgurances decided to open a restaurant – without a regular chef. Operating like an art gallery, L'Adresse invites up-and-coming talent to be their Chef-in-Residence for 6 months.

S1 • 2 • 35mn
Create a storytelling box to become screen-free
Create a storytelling box to become screen-free

Kids love a good story, but busy parents often lack the time and energy to deliver. When grad student Maëlle Chassard realized that her research might hold a solution, she created Lunii, The Fabulous Storyteller. Her idea for a creative and stimulating alternative to screens has been hugely successful. But success comes with challenges too!

S1 • 3 • 33mn
Generate Art with AI [FR ONLY]
Generate Art with AI [FR ONLY]

While artificial intelligence offers huge opportunities across wide areas, it is less common in the art world. That didn’t discourage the Obvious collective from merging their passions for AI, machine learning and artistic production. With its intriguing underlying message, their art has even made it to Christie's auction house!

S1 • 4 • 42mn
Manufacture cosmetics using hemp
Manufacture cosmetics using hemp

Laure Bouguen is a woman ahead of her time. Her company, Ho Karan, sells hemp-based beauty products in France, a country where cannabis still has its fair share of opponents. With burning ambition and an intrepid spirit, she ventures into uncharted territory, advocating an approach to health and well-being that continues to seek wider acceptance.

S1 • 5 • 36mn
Become an agent to pet influencers [FR ONLY]
Become an agent to pet influencers [FR ONLY]

When Lucas Bérullier set up an Instagram account for his dog Bruce, he had no idea the pup would end up becoming an influencer. A few months later, after realising the huge potential that these furry and feathered social media stars represented, he launched My Pet Agency, a marketing business for animals with millions of followers.

S1 • 6 • 37mn
Stationery gets a reboot for the digital era [FR ONLY]
Stationery gets a reboot for the digital era [FR ONLY]

It was a bold move—launching a new stationery brand in today’s digital era. But by founding Papier Tigre, Julien and Maxime wanted to return this artform to its former glory. In just a few years, they practically reinvented this somewhat stuffy market, using innovation and sheer audacity to achieve new ways of designing and marketing stationery.

S1 • 7 • 39mn
Talking the CEO of Starbucks into grabbing a coffee
Talking the CEO of Starbucks into grabbing a coffee

#ComeOnHowardaCoffee. The pitch was simple: when Michel & Augustin wanted Starbucks to distribute their products, instead of shipping the tasty samples all the way to Seattle, Charlotte and Hassan, her cameraman, decided to fly there instead. And so, they went to meet Howard Schultz, the brand's CEO at the time, and deliver the products in person.

S1 • 8 • 47mn
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