It was a bold move—launching a new stationery brand in today’s digital era. But by founding Papier Tigre, Julien and Maxime wanted to return this artform to its former glory. In just a few years, they practically reinvented this somewhat stuffy market, using innovation and sheer audacity to achieve new ways of designing and marketing stationery.
Season 1 • Episode 7 • 39 mn
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