When Lucas Bérullier set up an Instagram account for his dog Bruce, he had no idea the pup would end up becoming an influencer. A few months later, after realising the huge potential that these furry and feathered social media stars represented, he launched My Pet Agency, a marketing business for animals with millions of followers.
Season 1 • Episode 6 • 37 mn
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It was a bold move—launching a new stationery brand in today’s digital era. But by founding Papier Tigre, Julien and Maxime wanted to return this artform to its former glory. In just a few years, they practically reinvented this somewhat stuffy market, using innovation and sheer audacity to achieve new ways of designing and marketing stationery.
S1 • 7 • 39mn#ComeOnHowardaCoffee. The pitch was simple: when Michel & Augustin wanted Starbucks to distribute their products, instead of shipping the tasty samples all the way to Seattle, Charlotte and Hassan, her cameraman, decided to fly there instead. And so, they went to meet Howard Schultz, the brand's CEO at the time, and deliver the products in person.
S1 • 8 • 47mn