“You were ugly too in the 90s.” The bold idea of advertising agency Rosapark, this offbeat slogan aimed to confront Škoda's image problem head-on. In this episode, Gilles Fichteberg takes you behind the scenes to discuss how he came up with a concept that plays for laughs and reflect on his life as a creative who never seems short of wild ideas.
Season 1 • Episode 1 • 41 mn
You might enjoy these other stories
In recent years, cooking shows have flooded our TV screens, while famous chefs have become Instagram sensations in their own right. Yet, in 2015, the team at Fulgurances decided to open a restaurant – without a regular chef. Operating like an art gallery, L'Adresse invites up-and-coming talent to be their Chef-in-Residence for 6 months.
S1 • 2 • 35mnKids love a good story, but busy parents often lack the time and energy to deliver. When grad student Maëlle Chassard realized that her research might hold a solution, she created Lunii, The Fabulous Storyteller. Her idea for a creative and stimulating alternative to screens has been hugely successful. But success comes with challenges too!
S1 • 3 • 33mnWhile artificial intelligence offers huge opportunities across wide areas, it is less common in the art world. That didn’t discourage the Obvious collective from merging their passions for AI, machine learning and artistic production. With its intriguing underlying message, their art has even made it to Christie's auction house!
S1 • 4 • 42mn