A f***ing good idea

Selling with humor [FR ONLY]

“You were ugly too in the 90s.” The bold idea of advertising agency Rosapark, this offbeat slogan aimed to confront Škoda's image problem head-on. In this episode, Gilles Fichteberg takes you behind the scenes to discuss how he came up with a concept that plays for laughs and reflect on his life as a creative who never seems short of wild ideas.

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