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David Beckett is an international expert in the art of pitching. Author of the famous Pitch Canvas©, this pitch coach has helped numerous TEDx speakers get their speeches ready for the stage. In this series, he offers advice on crafting concise and persuasive presentations that have only one goal: getting to “yes”!

10 lessons

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Lessons

10 lessons

Why does a pitch matter?

Humans barely spend an average of 18 seconds watching one video before moving on to the next. In a digital age where we’re bombarded with a constant stream of messages and ads, engaging your audience is no small feat. That's why it's crucial to have a well-honed pitch that can convey your idea effectively and quickly.

Lesson 1 • 5mn

The handshake pitch

Introducing yourself is perhaps the most important pitch you’ll ever need to master. It’s what gives others their first impression of you—good or bad. Here, Beckett helps you break down your personal intro into four key points so you can cover the essentials and generate curiosity without getting lost in the details.

Lesson 2 • 5mn

To each pitch its goals

The challenge of any pitch is to convince your audience. To achieve this, you must clearly define who you’re dealing with before you give your presentation. Beckett explains how to compose a portrait of your audience, because by putting yourself in their shoes and understanding their issues, your pitch will be more effective.

Lesson 3 • 5mn

Build up your pitch

A pitch that tells a clear and articulate story is bound to make a lasting impression on its audience. But when structuring your presentation, it’s not always easy to translate all the ideas floating around your head into a succession of slides. That's why it's so important to organise your thoughts into categories. Time to get out your Post-its!

Lesson 4 • 5mn

The right content

When you're brainstorming, coming up with ideas is usually the easy part. But that doesn’t mean all of them are good. In this episode, you’ll learn how to sift through early ideas and identify the keepers. With the right content, your key messages will come across loud and clear, grabbing your audience’s attention.

Lesson 5 • 5mn

Follow a path

When it comes to connecting with your audience, beginnings and ends are crucial. Yet many people tend to neglect these parts of the presentation, which risks undermining the impact of everything in between. In this episode, Beckett looks at how these crucial steps can be used to leave a lasting impression.

Lesson 6 • 5mn

A memorable pitch

While a successful pitch needs to cover what’s important, including everything but the kitchen sink can risk losing your audience’s attention or get them off topic. But streamlining content involves sticking to the most essential points and giving structure to your presentation. And, for this, Beckett has a magic tool: the number three!

Lesson 7 • 5mn

Share your passion

Now that you’ve nailed the content and structure for your pitch, it's time to work on an unforgettable delivery. To make sure your presentation stands out from the crowd, you need enthusiasm. And for that, you must feel capable of sharing your passion in the first place, even when it feels like you haven’t got any left to give!

Lesson 8 • 5mn

Manage your nerves

“Less stress, more power.” A fear of public speaking might just be the biggest obstacle to giving a successful pitch. In this episode, Beckett shows you how your stress can be channeled into a strength. With these targeted pre-presentation exercises, you’ll convert adrenaline to energy and fear to a driving force.

Lesson 9 • 6mn

The remote pitch

When it comes to pitches, remote delivery changes the rules of the game. Valuable aspects of nonverbal communication, such as eye contact and body language, can get lost in the technical shuffle. But you can also make the most of your digital tools, adapting your pitch to fit the context while ensuring your delivery is clear, powerful and engaging.

Lesson 10 • 5mn