To each pitch its goals
The challenge of any pitch is to convince your audience. To achieve this, you must clearly define who you’re dealing with before you give your presentation. Beckett explains how to compose a portrait of your audience, because by putting yourself in their shoes and understanding their issues, your pitch will be more effective.
Lesson 3
Next lessons
Develop your goals with these other lessons
Build up your pitch
A pitch that tells a clear and articulate story is bound to make a lasting impression on its audience. But when structuring your presentation, it’s not always easy to translate all the ideas floating around your head into a succession of slides. That's why it's so important to organise your thoughts into categories. Time to get out your Post-its!
Lesson 4 • 5mn
The right content
When you're brainstorming, coming up with ideas is usually the easy part. But that doesn’t mean all of them are good. In this episode, you’ll learn how to sift through early ideas and identify the keepers. With the right content, your key messages will come across loud and clear, grabbing your audience’s attention.
Lesson 5 • 5mn
Follow a path
When it comes to connecting with your audience, beginnings and ends are crucial. Yet many people tend to neglect these parts of the presentation, which risks undermining the impact of everything in between. In this episode, Beckett looks at how these crucial steps can be used to leave a lasting impression.
Lesson 6 • 5mn