“It’s not what you know, it’s who you know.” Making contacts can be used to broaden your professional horizons and open up a world of new opportunities. A great way to boost your career, networking can be used wisely and strategically. But what exactly does it entail?
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When it comes to advancing your career and expanding your professional circle, nothing beats referrals. In this episode, Lawson teaches you the 3 types of referrals that will increase your credibility with potential new clients.Lesson 2 • 6mn
What’s the most common mistake made by networking beginners? Approaching it with the “hunter” mindset and moving too fast. Lawson prefers the "farmer" approach. By taking your time, you’ll be able to reach your ultimate objective—the point of trust—and unlock a whole new world of opportunity.Lesson 3 • 6mn
Your network is not just about who you know, but how many people you connect with. Broadening the scope of your contacts is an essential part of networking. Behind every individual, there could well be ten potential clients. Lawson shows you how to categorise your connections so you can make the most of your network.Lesson 4 • 5mn