Your network is not just about who you know, but how many people you connect with. Broadening the scope of your contacts is an essential part of networking. Behind every individual, there could well be ten potential clients. Lawson shows you how to categorise your connections so you can make the most of your network.
Develop your goals with these other lessons
To stand out at networking events, you need to keep conversations going and hold the interest of your contacts. Here Lawson shares his tips for networking success by avoiding conversational burnout and finding common ground.Lesson 5 • 6mn
As every seasoned networker knows, your contacts are more than just acquaintances—the goal is to build real relationships that will lead to better opportunities. With Lawson's conversational toolkit, you’ll learn the 4 questions you must ask to ensure the connections you build will last.Lesson 6 • 5mn
In the world of networking, most people fear coming across as a bore. By working on your personal storytelling skills, you’ll not only avoid that dreaded pitfall but also learn how to evoke emotions, surprise your audience, make them want to know more—and make sure they never forget you!Lesson 7 • 6mn