What’s the most common mistake made by networking beginners? Approaching it with the “hunter” mindset and moving too fast. Lawson prefers the "farmer" approach. By taking your time, you’ll be able to reach your ultimate objective—the point of trust—and unlock a whole new world of opportunity.
Lesson 3
Develop your goals with these other lessons
Your network is not just about who you know, but how many people you connect with. Broadening the scope of your contacts is an essential part of networking. Behind every individual, there could well be ten potential clients. Lawson shows you how to categorise your connections so you can make the most of your network.
Lesson 4 • 5mnTo stand out at networking events, you need to keep conversations going and hold the interest of your contacts. Here Lawson shares his tips for networking success by avoiding conversational burnout and finding common ground.
Lesson 5 • 6mnAs every seasoned networker knows, your contacts are more than just acquaintances—the goal is to build real relationships that will lead to better opportunities. With Lawson's conversational toolkit, you’ll learn the 4 questions you must ask to ensure the connections you build will last.
Lesson 6 • 5mn