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Network like a pro

Storytelling is Key

In the world of networking, most people fear coming across as a bore. By working on your personal storytelling skills, you’ll not only avoid that dreaded pitfall but also learn how to evoke emotions, surprise your audience, make them want to know more—and make sure they never forget you!

Lesson 7

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Develop your goals with these other lessons

Be Specific
Be Specific

Casting the net too wide is not a sound strategy, because building a successful network requires precision and a clear goal. Lawson illustrates this idea by telling a story about a red Ferrari—and how even the simplest strategy can be used to grow your network.

Lesson 8 • 5mn
Networking Follow-Up
Networking Follow-Up

Networking is a process with its very own before, during and after. After swapping business cards and initiating new conversations, don't let procrastination damage your credibility. Here Lawson shares his follow-up networking strategy for building relationships that last.

Lesson 9 • 5mn
Developing your Strategy
Developing your Strategy

Now that you've learned the basics of networking, it's time to develop your long-term strategy. To complete this challenge, Lawson gives you 6 different networking examples to work through, so you’ll never again put all your eggs in one basket!

Lesson 10 • 5mn
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