Casting the net too wide is not a sound strategy, because building a successful network requires precision and a clear goal. Lawson illustrates this idea by telling a story about a red Ferrari—and how even the simplest strategy can be used to grow your network.
Develop your goals with these other lessons
Networking is a process with its very own before, during and after. After swapping business cards and initiating new conversations, don't let procrastination damage your credibility. Here Lawson shares his follow-up networking strategy for building relationships that last.Lesson 9 • 5mn
Now that you've learned the basics of networking, it's time to develop your long-term strategy. To complete this challenge, Lawson gives you 6 different networking examples to work through, so you’ll never again put all your eggs in one basket!Lesson 10 • 5mn