Silver economy: the grey gold rush?

With ageing populations on the rise around the world, seniors have become a target demographic for industry and commerce. Known as the “silver economy”, this booming market shows no signs of slowing down in the near future. And as “silver is the new green”, some companies are using innovation to get ahead of the curve.

Season 1 • Episode 5 • 18 mn

New Opportunities

Problem solving

Creativity

Business

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Extra • Trailer • 1 mn