Selling with humor [FR ONLY]

“You were ugly too in the 90s.” The bold idea of advertising agency Rosapark, this offbeat slogan aimed to confront Škoda's image problem head-on. In this episode, Gilles Fichteberg takes you behind the scenes to discuss how he came up with a concept that plays for laughs and reflect on his life as a creative who never seems short of wild ideas.

Season 1 • Episode 1 • 41 mn

Branding and Creativity

Communication

Question yourself

Share this on

Listen more episodes from A f***ing good idea

“You were ugly too in the 90s.” The bold idea of advertising agency Rosapark, this offbeat slogan aimed to confront Škoda's image problem head-on. In this episode, Gilles Fichteberg takes you behind the scenes to discuss how he came up with a concept that plays for laughs and reflect on his life as a creative who never seems short of wild ideas.

S1 • 1 • 41mn

Launch a restaurant without chef [FR ONLY]

In recent years, cooking shows have flooded our TV screens, while famous chefs have become Instagram sensations in their own right. Yet, in 2015, the team at Fulgurances decided to open a restaurant – without a regular chef. Operating like an art gallery, L'Adresse invites up-and-coming talent to be their Chef-in-Residence for 6 months.

S1 • 2 • 35mn

Create a storytelling box to become screen-free

Kids love a good story, but busy parents often lack the time and energy to deliver. When grad student Maëlle Chassard realized that her research might hold a solution, she created Lunii, The Fabulous Storyteller. Her idea for a creative and stimulating alternative to screens has been hugely successful. But success comes with challenges too!

S1 • 3 • 33mn