Persuading with power words

Every great speech is founded on sound arguments. In this episode, Périer provides some tips on identifying the most effective arguments, developing them with various techniques and connecting them all together. And with his “buzzer” method for avoiding forbidden words, your speeches won’t get watered down with pointless filler words!

Lesson 9

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Communicating effectively under pressure

What is the best way to argue your case in a crisis? In this episode, the lawyer gives us his final tip on how to be persuasive under pressure. To illustrate, he turns to the example of live media: due to time constraints and strict industry rules, journalists must be rigorous, accurate and concise to convince their audience.

Lesson 10 • 4mn